Neither Oracle nor Moat is under any duty to update any of the information in this document. Moat will remain an independent platform within Oracle Data Cloud, providing trusted measurement, analytics, and intelligence to the world's largest brands and leading publishers. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The analytics company will join the Oracle Data Cloud but remain independent. Deal terms were not disclosed. Oracle is currently reviewing the existing Moat product roadmap and will be providing guidance to customers in accordance with Oracle’s standard product communication policies. For more information about Oracle (NYSE:ORCL), visit www.oracle.com. In the past year, Moat's attention analytics business has more than doubled, according to Eric Roza, senior vice-president and general manager of Oracle Data Cloud. The development, release, and timing of any features or functionality described for Oracle's products remains at the sole discretion of Oracle Corporation. This site uses anonymous third party analytics cookies: in accessing any element/area of the site outside of this banner, you consent to receiving cookies. May 2017. LUMA advised Moat on its sale to Oracle (NYSE: ORCL). Moat will join Oracle Data Cloud, which uses data and analytics to enhance media for leading marketers and publishers. Oracle's recent Moat acquisition goes under the microscope this week, drawing conclusions on why they have purchased the third-party verification vendor. You are cautioned to not place undue reliance on forward-looking statements, which speak only as of the date of this document. Other names may be trademarks of their respective owners. The transaction has closed. Oracle’s acquisition of Moat has provided additional resources for employees to be successful in their roles. The amount of the deal was not disclosed. On Tuesday, Oracle Data Cloud announced Pre-Bid by Moat , which assesses inventory for viewability and invalid traffic before an ad is programmatically bid. You are cautioned to not place undue reliance on forward-looking statements, which speak only as of the date of this document. The Moat acquisition follows other purchases over the past several months that aim to expand Oracle’s cloud offerings. Founded in 2010, Moat helps advertisers and publishers measure whether people see and interact with online ads. For now, Moat will remain an independent platform and will be part of Oracle Data Cloud, Oracle’s Data as a Service offering for analytics. It said Moat will remain an independent platform within Oracle Data Cloud. Oracle is currently reviewing the existing Moat product roadmap and will be providing guidance to customers in accordance with Oracle's standard product communication policies. Oracle and Java are registered trademarks of Oracle and/or its affiliates. October 2020. acquired by. Accordingly, no assurances can be given that any of the events anticipated by the forward-looking statements will transpire or occur, or if any of them do so, what impact they will have on the results of operations or financial condition of Oracle or Moat. “I am thrilled to welcome CEO Jonah Goodhart and the entire Moat team to Oracle Data Cloud,” said Eric Roza, SVP and GM of Oracle Data Cloud. The combination of Oracle and Moat will connect data to consumer attention for better media experiences and business outcomes. Oracle continues to grow its cloud business with its latest acquisition: advertising analytics startup Moat. Oracle will acquire digital measurement firm Moat extending its marketing and data clouds’ abilities to provide digital advertising analytics to advertising clients and publishers, the company revealed Tuesday. All product roadmap information, whether communicated by Moat or by Oracle, does not represent a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. It is intended for information purposes only, and may not be incorporated into any contract. With the Moat acquisition, Oracle Data Cloud now offers brands and publishers a full suite of targeting and measurement solutions to improve the outcome of virtually every type of digital advertising campaign. What happened? With the acquisition, Oracle hopes the pair can ‘connect data to consumer attention for better media experiences and business outcomes’. We write clean code in a robust and maintainable way. Any resulting features and timing of release of such features as determined by Oracle’s review of Moat’s product roadmap are at the sole discretion of Oracle. At our core, we believe there is an opportunity to fundamentally improve marketing and storytelling by brands and publishers through better data and analytics.”. When used in this document, the words “anticipates”, “can”, “will”, “look forward to”, “expected” and similar expressions and any other statements that are not historical facts are intended to identify those assertions as forward-looking statements. Potential risks and uncertainties include, among others, the possibility that the anticipated synergies of the combined companies may not be achieved after closing, the combined operations may not be successfully integrated in a timely manner, if at all, general economic conditions in regions in which either company does business may deteriorate and/or Oracle or Moat may be adversely affected by other economic, business, and/or competitive factors. Oracle announced its acquisition of Moat, a digital measurement firm which measures adverts across major platforms like Snapchat, Facebook, and YouTube. On April 18, 2017, Oracle announced that it has signed an agreement to acquire Moat, the fastest-growing digital measurement cloud company. Cautionary Statement Regarding Forward-Looking Statements Oracle didn’t disclose the purchase price. 26/04/17 / news Deconstructing: Moat Acquired by Oracle. Moat’s enterprise client base and industry-leading attention analytics and intelligence suite provide a strong complement to Oracle Data Cloud’s audience targeting and measurement solutions. Any such statement may be influenced by a variety of factors, many of which are beyond the control of Oracle or Moat that could cause actual outcomes and results to be materially different from those projected, described, expressed or implied in this document due to a number of risks and uncertainties. Moat engineers set their own hours and have state-of-the-art stand-up desks with top-tier equipment. Publishers and advertisers are relying more and more on marketing technology firms for assistance with customer data analysis. REDWOOD SHORES, Calif., April 18, 2017 /PRNewswire/ -- Oracle today announced that it has signed an agreement to acquire Moat, the fastest-growing digital measurement cloud company. Oracle today announced that it has signed an agreement to acquire Moat, the fastest-growing digital measurement cloud company. Any such statement may be influenced by a variety of factors, many of which are beyond the control of Oracle or Moat, that could cause actual outcomes and results to be materially different from those projected, described, expressed or implied in this document due to a number of risks and uncertainties. He added that Moat now gives Oracle an opportunity to enter “currency metrics,” meaning the data — such as which ads are delivered where — on which ad contracts are based. Oracle will pay more than $850 million to acquire Moat, a company that tracks digital ads, according to a person familiar with the deal. Redwood Shores, Calif.—Apr 18, 2017. In April, Oracle bought Grapeshot, which scans web pages for ad-oriented brand safety. Multinational computer technology company Oracle has signed an agreement to acquire Moat , a digital measurement cloud company, for an undisclosed sum. The combination of Oracle and Moat will connect data to consumer attention for better media experiences and business outcomes. All product roadmap information, whether communicated by Moat or by Oracle, does not represent a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. With the Moat acquisition, Oracle Data Cloud now offers brands and publishers a full suite of targeting and measurement solutions to improve the outcome of virtually every type of digital advertising campaign. Moat will join Oracle Data Cloud, which uses data and analytics to enhance media for leading marketers and publishers. Try one of the popular searches shown below. “Moat has grown its attention analytics business by over 100% in the past year, providing actionable insights around viewability, brand safety, non-human traffic, and ad creative to over 600 publisher, brand and agency clients,” said said Eric Roza, senior vice-president and general manager of Oracle Data Cloud. What this Moat acquisition means is that Oracle data cloud’s audience targeting and measurement solutions will be strongly complimented with Moat’s expertise in measurement in providing actionable insights. Oracle (NYSE: ORCL) is to acquire Moat, a NYC-based digital measurement cloud company. [Read the release]. On April 18, 2017, Oracle announced it has agreed to acquire Moat, the fastest-growing digital measurement cloud company. Moat’s technology allows publishers and advertisers to track and measure their online ads. “With the Moat acquisition, Oracle Data Cloud now offers brands and publishers a full suite of targeting and measurement solutions to improve the outcome of virtually every type of digital advertising campaign.” Goodhart said the team from Moat joins Oracle “with enthusiasm”. “When Oracle approached us about working together, we began to see the huge potential to jointly drive innovation. Oracle is still reviewing Moat’s product roadmap to instruct its users and customers on the future of its updates and launches. Mayfield + Moat: Getting SaaSy The closing of Oracle’s acquisition of Moat marks a new phase of the journey for the founding team of Jonah and Noah Goodhart and early team member Aniq Rahman. The latter capability had previously been secured by, say, ad attribution via Oracle’s Datalogix acquisition, but now it is boosted by Moat. Its customers include ESPN, Facebook, Nestle, Procter & Gamble, […] With the Moat acquisition, Oracle Data Cloud now offers brands and publishers a full suite of targeting and measurement solutions to improve the outcome of virtually every type of digital advertising campaign. Use synonyms for the keyword you typed, for example, try “application” instead of “software.”. On April 18, 2017, Oracle announced the acquisition of Moat. Potential risks and uncertainties include, among others, the possibility that the transaction will not close or that the closing may be delayed, the anticipated synergies of the combined companies may not be achieved after closing, the combined operations may not be successfully integrated in a timely manner, if at all, general economic conditions in regions in which either company does business may deteriorate and/or Oracle or Moat may be adversely affected by other economic, business, and/or competitive factors. More From Transactions. When used in this document, the words "anticipates", "can", "will", "look forward to", "expected" and similar expressions and any other statements that are not historical facts are intended to identify those assertions as forward-looking statements. Moat will remain an independent platform within Oracle Data Cloud, providing trusted measurement, analytics, and intelligence to the world’s largest brands including Nestle, Procter & Gamble, and Unilever, and leading publishers such as ESPN, Facebook, NBCUniversal, Snapchat, and YouTube. Moat... | November 26, 2020 Delivering campaign solutions that measure viewability, attention, & brand safety across devices including display, video, mobile, and TV. The NetSuite purchase is the second-largest in Oracle history, and marks the company’s sixth acquisition this year. Oracle vient d’annoncer la signature d’un contrat pour l’acquisition de Moat, une firme d’analyse et de suivi des publicités en ligne.Un annonceur qui alloue un certain budget à une campagne s'attend à un retour sur investissement. It is intended for information purposes only, and may not be incorporated into any contract. Check the spelling of your keyword search. Oracle has announced its acquisition of Moat, an AdTech company that provides cloud-based digital measurement and analytics. Oracle has made another acquisition in the digital marketing space to boost its cloud services, this time announcing an agreement to buy ad measurement firm Moat. Moat customers and partners: Please use your existing contacts for support, professional services, and sales. “With the Moat acquisition, Oracle Data Cloud now offers brands and publishers a full suite of targeting and measurement solutions to improve the outcome of virtually every type of digital advertising campaign.” It is with great enthusiasm that we join forces with Oracle Data Cloud. Moat will join the Oracle Data Cloud, which houses its Datalogix and BlueKai acquisitions. Moat will join Oracle Data Cloud, which uses data and analytics to enhance media for leading marketers and publishers. 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